Branding

 What makes a truly great logo? – with Michael Bierut

Here are a few videos relating to branding and the history of branding.

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Brand Basics – What’s in a name?

The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse.

Designing Brand Identity: An Essential Guide for the Whole Branding Team By Alina Wheeler   3rd Edition, page 12,  2009 Published by John Wiley & Sons, Inc.

Designing Brand Identity: An Essential Guide for the Whole Branding Team By Alina Wheeler   3rd Edition, page 12,  2009 Published by John Wiley & Sons, Inc.

Wrapping words with visuals to create a brand experience

Naming your Brand

Verbal Framework for Brands — Mission, Vision and Position Statements

Research phase of Branding

Wrapping words with visuals to create a brand experience

Here are some good links about Branding!

https://www.creativeboom.com/inspiration/20-of-the-best-rebrands-that-got-it-right/

https://ebaqdesign.com/blog/best-rebrands/

I was very impressed with Ignyte’s rebranding guide.

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MIT Museum Brand Guidelines by Evan Ebud Eagan – issuu

Mar 7, 2015 – MIT Museum // Brand Guidelines. Table of Contents. Introduction Mission Statement Brand Promise. 03 03. The Museum Logo Logo …


Search Results

Web results

Brand New: New Logo and Identity for Field Museum by Leo Burnett …

https://www.underconsideration.com/brandnew/…/new_logo_and_identity_for_field_…

Mar 20, 2018 – This month, the Field Museum introduced a new identity designed … The introduction of a new Field Museum brand comes at an important time.

A New Graphic Identity for the Whitney | Whitney Museum of American …

https://whitney.org/NewIdentity

The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic …

https://www.metmuseum.org/blogs/now-at-the-met/2016/brand-identity

[PDF]

Graphic Identity Standards and Guidelines – New Orleans Museum of Art

https://noma.org/wp-content/uploads/2015/08/Guidelines.pdf

Why We Have Guidelines. The graphic identity for the New Orleans Museum of Art (NOMA) is summarized in these Graphic Identity Standards and Guidelines

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