Side Hustle Project

Side Hustle Project (for now)

Objective: Create packaging and brand for vegan gummy bears.

Who: The target audience is but not only limited to vegans. The purpose is to provide agar based gummy bears that come in a variety of flavors as opposed to gelatin which is made from animals. 

What: Using a certain color scheme and graphic style, I want to focus on creating collective packaging. There will be a variety of flavors using fruits from different countries. I plan to design regional packages containing fruits from said regions. Each region will have its own unique design.

How: I initially want to design a box for the packaging. However, I realized I should expand and experiment with design the packaging in different forms. What would the packaging look like in bottle or a bag form? Research and prototyping will be done for the different types of packages as I want to make the experience of encountering these vegan gummy bears as interesting as possible for the consumer.

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Artist Bio

IMG_2606.JPGRebecca Chow is an aspiring graphic designer attending Pratt Institute. She is of Chinese American descent and lives in Flushing, New York. Rebecca is fairly new to graphic design but she enjoys process behind it, working with multiple adobe programs and learning different ways to approach visual problems. Her current design inspirations include: Paula Scher, Natasha Jen, Ellen Lupton, and many more. As for post graduate plans, she plans to her start career path in UI/UX design, particularly in app development and and work her way up to a creative director.