Baba’s Bagels Instagram mockups

Two Instagram mockups- first is the news feed view and the second is the profile view. Both are looking at it as if it were a person on their own Instagram account looking at the Baba’s Bagels account, so for the stories in the news feed one I filled it in with my profile picture and some accounts I follow.Instagram-Feed for webInstagram-Profile

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Uptown Theatre for Creative Arts

Uptown Theatre Interior Illustration

An illustration of the interior of the theatre, which will be the biggest part of the renovation process.

Reviving the creative arts

by Natalie Marinides

When you hear the word “theatre” in Utica, your mind probably automatically goes to the Stanley Theatre. However, there is another theatre in town that was built less than a year before the Stanley.

The Uptown Theatre opened its doors in December of 1927. It was originally a movie house and vaudeville performance theatre, and by the 1970s, it was one of two Utica theatres (the other being the Stanley) to survive the recession. Throughout the 70s and 80s, multiplex cinemas began to establish themselves and the Uptown became known for being a second-run theatre. Over the course of the years, the Uptown changed management several times, and by September 2013 it shut down, becoming a vacant space on Genesee Street.

This building would sit vacant for four years before Devin Mahoney noticed it one day while working across the street, and was inspired to start what is now the Uptown Theatre for Creative Arts.

Uptown Theatre Lobby Mirror
A frieze wraps the lobby and a mirror stands at the front entrance, both original elements of the theatre.

I spoke with Briana Mahoney, Devin’s wife and co-founder of UTCA, who grew up in nearby Liverpool, to find out more about the history of the theatre and their project of renovating and reviving the space.

Devin is a Utica native who went to movies at the Uptown Theatre growing up, and he was distraught to see it sitting there unused. The family was living in Los Angeles at the time, but they still managed to start the project from there and formed a nonprofit to take on the building. They made the move to Utica in early 2018, making it a lot easier to work on the project. The couple quickly realized that the revival of this building was something the community wanted to get done and encouraged, but it was a big undertaking and no one had stepped up to the plate yet to take charge. “We really wanted to do something meaningful and have a bigger role in our community,” Briana said. “It all kind of came together at the right time and when we got here, we got the feeling that everyone had already been working on trying to get this going and they just needed someone to be the catalyst, and that’s sort of what we’re trying to be.”

 

Uptown Theatre Facade
The exterior of the Uptown Theatre, looking onto Genesee Street.

The renovation process is fairly new, only beginning in July of 2018. Briana said they started off with a few intensive weeks of renovating—putting in new floors, painting, etc… Currently the  lobby space is used for plays and events, but the renovation of the theatre will be a huge process that requires more fundraising. Classes held in a room next to the lobby include stand up, sketch writing, open mic, and three different levels of improv, for both adults and children. There is a clear demand in the Utica area for these types of programs. Briana sees a bright future for the Uptown: “…it should be a vibrant hub for creative people, a venue that brings in all different types of entertainment. We’re trying to bring in stuff that is unique, but just also really whatever people want— we’re just here to serve the community.”

Although she’s not a native Utican and only recently moved here, Briana is already proud to be a part of Utica: “I’m just really inspired by the way that people make opportunities for themselves… if they want something they just find out how to make it work for themselves, and that is really the same kind of energy that’s driving this project. We want this to work, so let’s do it ourselves, and get it done. That’s what I see in a lot of people here.”

The revival of the Uptown Theatre for Creative Arts is proof that there are passionate people who truly want to make a difference in this community. The drive to revitalize the city of Utica is everywhere, it just takes the right group of people to get the job done.

Week 6 Progress

FinalLogoColorFinalLogoB&WFinalLogoWhiteBGB&WMockupsColorMockups

I decided on a final logo, and included the black & white version and the version on a white background too. I made some rough mockups (which I’ve never done before so some of them might look weird) and I put them in both black & white and color. I think in some of them the color version is getting a bit lost in the image, so I’ll work on fixing that. I bought some white paper bags and am planning on printing the logos on those soon. For the Logo Animation project in Digital Prototyping I animated the Baba’s Bagels logo with the toppings of the bagel, but I don’t know how to post that here so it’s in my drive folder for now.