Movie Poster Photoshoots

I recently shot more photos for the romantic comedy film and the action film. I will then continue composting the images into posters. The photoshoot process was fairly simple since I had thumbnail sketches I used as my foundation.

Side Hustle – Horror Film Photos

I did a photoshoot of the horror film thumbnails using a few students. I shot the images above in my dorm suite since my residence hall has a more house type aesthetic and would look more believable as a house. I was intent on getting red solo cups since I believe alcohol is a catalyst for the story. I did different shots of the characters to experiment what would look best as a poster.

Side Hustle – Movie Poster Thumbnails

sketch thumbnailsThumbnails

I made thumbnail iterations for each film. This thumbnails were the compositions I enjoyed the most and believed to be the best fitting ideas to market the films. For the horror film, I wanted to focus on the main character hiding from the intruder or focus on the people who were affected by the intruder. The thumbnails consist of stills that would be seen from the film. For the action film, I wanted to express the vast expanse of the setting of where the main character is in. However, I feel that this composition might confused the viewers on what type of genre the film is so I did other iterations of the main character falling from the cliff to emphasize the action genre. For the rom-com I wanted to be as simple as possible and showcase the couple in the poster. I want to either show the table where the couple sit in the restaurant or show stills of the couple in love.

Utica Proud Holland Farm’s

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Sweets in Utica

A gem that is well known in the city of Utica is Holland Farms. This is a local bakery that is known for its delicious half-moon cookies. Holland Farms began as a milk delivery service in 1928 by John Piersma. John and his wife Evlyn each had their own trucks and delivered milk around Utica. It wasn’t until a few decades later that the delivery service soon turned into a bakery and a deli. In 1955,  Piersma opened the first Holland Farms Bakery and Deli in Yorkville, NY. However, the milk delivery service continued up until the early 1990’s. It wasn’t until his daughters, Suzanne P. Harrington and Marolyn Wilson, that the bakery grew exponentially.

In the early 1980’s, Suzanne and her sister Marolyn took over the bakery as co-owners. They instantly made changes to the bakery by expanding it and marketing the business. Here the company grew into a well known business in both Utica and upstate NY. This was also the birth of Jelly Bun month and the perfection of Half Moon cookies. 

IMG_1004Marolyn is responsible for Holland Farm’s first commercial about Jelly Buns. She asked people how they would eat their Jelly Bun’s and used their responses for a commercial. This led to the creation of February being known as Jelly Bun Month. Marolyn created a month long holiday with her genius idea. This boosted sales in the months of January, February and March.

“Service with a smile”

-Marolyn Wilson

 

Jelly Buns were one of the first products that Holland Farm’s had. It is a fried doughnut that is filled with very high quality raspberry jelly. The doughnut is either rolled in confectioners sugar, glazed, or served plane. Half Moons were not started in Holland Farms but the recipe has been known to be the best here.

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An interesting fact about Holland Farms is that the entire staff is female. Marolyn believes that females are great employees and also put more passion and love into making and serving the baked goods and coffee. I witnessed this entering the bakery. Once I entered, I was instantly greeted with smiling faces and welcoming “Hello’s.” I knew immediately that the atmosphere in Holland Farm’s was much warmer than anywhere else I had been previously in Utica.

Holland Farms is fluid in the production of its half-moon cookies since they prepare the ingredients the night before. In the morning they bake the frozen cookie dough to have them ready for the early birds. The half-moon cookies are not necessarily cookies. The cookie itself has more of a cake like consistency that is made in either vanilla or chocolate. The frosting is split into vanilla and chocolate icing. 

This cookie is very popular in upstate New York and has expanded into the rest of the nation. Half Moons are so popular around the country that Holland Farms has resorted to shipping boxes of cookies to people all over the nation. The recipe has been repeated multiple times. However, many Uticans believe that Holland Farms has perfected the recipe. This is because the cookies are made from scratch and the ingredients are high quality.

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I gave some Half Moon cookies to students at Pratt Munson Williams Proctor arts Institute and here is what they had to say. Haley Henriksen from Pratt said that the Half Moon chocolate is very delicious. She said found that the vanilla part of the cookie was very tasteful since it was a type of vanilla she hadn’t really had before. This was an interesting case for Hailey since her favorite sweet is chocolate. Arisa Thaweeskulchai liked that the frosting was not too sweet and that the frosting melted in her mouth. She enjoyed that the bread was very soft and chewy. Arisa and I both noted that the look of the cookie, specifically the frosting could be better. But overall, every individual that had a Half Moon or any pastry from Holland Farms enjoyed it. Holland Farm’s takes its production quality seriously and it is respected amongst the community.

Mario Orta – Film Poster Side Hustle Update 3

3 Stories

Conscious

A girl goes out to a party on a secluded farm. Everyone at the party who drank from the punch bowl becomes sick and passes out after a few hours. The girl, being sober, is awake. It’s when she hears footsteps in the house that she realizes, she is not alone.

Seating for Two

A guy goes to an interview at a restaurant for a huge corporation. He is well prepared with his resume, he has his best suit on, and he is well groomed. 20 minutes into his interview he realizes he typed in the address wrong and is currently on a date with a guy.

Amnesia

A girl wakes up in a snowy terrain, not knowing why. She realizes she does not have skin, but rather parts. Her only way out is a door, across a 50 meter trench. She must cross the trench before the ice caves in.

 

Research

https://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/

 

  • AIDA – four step formula; attention, interest, desire, and appeal
    • Used as a basis of thousands of successful movie advertising campaigns

 

 

  • Attention

 

    • Encouraging passers to look with provocative pictures, flashy graphics, characters, bright lighting,
    • Anything that will interest the viewer and leaving them wanting more

 

  • Iconography – Showing without telling
    • Using imagery to establish a film’s plot
    • Eye-grabbing design
    • Poster’s from Jennifer’s Body and True blood are simple however they convey horror and sex with imagery

 

  • Desire – create and incentive to see the film (best with unrealistic, fantasy type. Supernatural, psychological)
    • Put the viewer in a scene from the film (poster is a scene from the film)
    • The viewer sees the problem in the film and has to solve it by watching the film
        • Incentive was seeing the problem

 

  • Inception – puts viewers in the middle of a scene and leaves them with wanting to know what happens next
    • Creates instant ticket sales

 

  • Since insight for this type of story is difficult, stills from films are successful

 

  • Appeal – cater to both fans and non-fans alike
    • True fans last in the marketing line
    • Since fans’ ties with actors are generally weaker than those with directors or producers, their names usually appear in large print to grab attention. The stronger the audience’s bond, the less important it becomes to highlight features that appeal to current fans.”
    • If a director is well known, especially with a trilogy, his name is small, vice versa

 

 

  • Style – consistent look with the film

 

    • The look of the poster stays consistent to the film so it can be recognizable by fans
    • Recognizable image for DVD release and others

 

  • Lasting Appeal – look that suits other formats
    • “Artsy” posters, after release and theater shows, will get shrunk down for DVD release
    • Most high budget studios use the same poster for both Theater and DVD release
      • A few studios don’t
    • Imagery, titles, and major points of interest need to be visible on DVD case as well as a giant poster
    • Long term posters need to have scalable, clear, and lasting design appeal

 

  • Recognizability – if it’s a sequel, make it obvious
    • Sequel posters are HIGHLY related to originals
    • Giant title on top third
    • Instant recognizable imagery

Mario Orta – Utica Proud Story

Story Draft

A gem that is well known in the city of Utica is Holland Farms. This is a local bakery that is known for its delicious half-moon cookies. Holland Farms began as a milk delivery service in 1928 by John Piersma. John and his wife Evlyn each had their own trucks and delivered milk around Utica. It wasn’t until a few decades later that the delivery service soon turned into a bakery and a deli. In 1955,  Piersma opened the first Holland Farms Bakery and Deli in Yorkville, NY. However, the milk delivery service continued up until the early 1990’s. It wasn’t until his daughters, Suzanne P. Harrington and Marolyn Wilson, that the bakery grew exponentially.

In the early 1980’s, Suzanne and her sister Marolyn took over the bakery as co-owners. They instantly made changes to the bakery by expanding it and marketing the business. Here the company grew into a well known business in both Utica and upstate NY. This was also the birth of Jelly Bun month and the perfection of Half Moon cookies. Marolyn is responsible for Holland Farm’s first commercial about Jelly Buns. She asked people how they would eat their Jelly Bun’s and used their responses for a commercial. This led to the creation of February being known as Jelly Bun Month. Marolyn created a month long holiday with her genius idea. This boosted sales in the months of January, February and March.

Jelly Buns were one of the first products that Holland Farm’s had. It is a fried doughnut that is filled with very high quality raspberry jelly. The doughnut is either rolled in confectioners sugar, glazed, or served plane. Half Moons were not started in Holland Farms but the recipe has been known to be the best here.

An interesting fact about Holland Farms is that the entire staff is female. Marolyn believes that females are great employees and also put more passion and love into making and serving the baked goods and coffee. I witnessed this entering the bakery. Once I entered, I was instantly greeted with smiling faces and welcoming “Hello’s.” I knew immediately that the atmosphere in Holland Farm’s was much warmer than anywhere else I had been previously in Utica.

Holland Farms is fluid in the production of its half-moon cookies since they prepare the ingredients the night before. In the morning they bake the frozen cookie dough to have them ready for the early birds. The half-moon cookies are not necessarily cookies. The cookie itself has more of a cake like consistency that is made in either vanilla or chocolate. The frosting is split into vanilla and chocolate icing. This cookie is very popular in upstate New York and has expanded into the rest of the nation. Half Moons are so popular around the country that Holland Farms has resorted to shipping boxes of cookies to people all over the nation. The recipe has been repeated multiple times. However, many New Yorkers and Uticans believe that Holland Farms has perfected the recipe. This is because the cookies are made from scratch and the ingredients are high quality.

I was able to obtain a box of Half Moons and test them out personally to see how they how they taste like. After being in Utica for over a year, I was aware of the popularity of the half-moon cookies. When I first tried it I soon realized that it lived up to its expectations. Half-moon cookies are exquisite. They are unlike any other cookie I have ever tasted. I would not say that these are my favorite but I would say that these are very well produced. They are intense with flavor and they reminded me of when I was a child. Although they are dense with flavor and very chocolatey,, they are not overwhelming. They are the perfect snack for anytime of the days. I believe that is why Half Moons have resonated among Uticans. Jelly Buns are very sugary; therefore a perfect snack for me. I’m not a big fan of jelly filled doughnuts but I will eat a Jelly Bun anyday.

I gave some Half Moon cookies to students at Pratt Munson Williams Proctor arts Institute and here is what they had to say. Haley Henriksen from Pratt said that the Half Moon chocolate is very delicious. She said found that the vanilla part of the cookie was very tasteful since it was a type of vanilla she hadn’t really had before. This was an interesting case for Hailey since her favorite sweet is chocolate. Daniel Solomon accidentally ate a Butterscotch cookie that was stale since I had left it out too long. He said he finished the entire cookie since it was too delicious not too. Arisa Thaweeskulchai liked that the frosting was not too sweet and that the frosting melted in her mouth. She enjoyed that the bread was very soft and chewy. Arisa and I both noted that the look of the cookie, specifically the frosting could be better. But overall, every individual that had a Half Moon or any pastry from Holland Farms enjoyed it. Holland Farm’s takes its production quality seriously and it is respected amongst the community.