Side Hustle Progress- (Joss)

This week I was finishing off packaging for things that I had started on, and since I had not finished the shampoo and conditioner and I had already had an idea of what my brand look was I finalized the design for the shampoo and conditioner.

I also researched recipes and ingredients on organic and sustainable shampoo and conditioner recipes so I could include it as part of my brand Identity. Screen Shot 2019-03-30 at 11.49.34 PMScreen Shot 2019-03-30 at 11.49.40 PMScreen Shot 2019-03-30 at 11.49.45 PMScreen Shot 2019-03-30 at 11.49.53 PMScreen Shot 2019-03-30 at 11.39.35 PMScreen Shot 2019-03-30 at 11.39.43 PM

The Importance of Aviation in Utica

History of Aviation

Screen Shot 2019-03-17 at 4.58.47 PMAviation in Utica has been around since the early 1900’s and it has had a great impact on the community since then. Although early aviation in Utica is vague, it had its beginnings long before the city built its first airport back in 1929. 16 years before that the hayfield known aswicks field near Culver Ave. was Utica’s first landing field. Utica’s aviation went into a post war lull in the early 20’s with only a few crying out for a modern air field.While other cities such as Syracuse, Rochester, and Albany had taken the leap of faith towards aviation, Utica remained dormant. Lindberg’s flight across the Atlantic was perhaps the biggest factor in the decision to launch Utica into the air age. The following year Fred J. Rath ran for mayor and his key goal was to establish the Utica air- port… and so it happened. Utica and Uticans owned their own airport that was purchased in 1928. It was 7 miles outside of the city and covered 355 acres. At hangar, 120 feet square housed 20 or more planes which officially opened June 1st , 1928 where the first flight took off at 11 am and marked the first land- ing of airmail. The airport was selected and secured through efforts of aviation commit- tee, Utica post, American legion, purchased and developed during administration of Mayor Fred J. Rath. This was a huge step forward for this small community because surrounding areas were way ahead of them. Having this airport was such a huge convenience of the people residing here in Utica.

ZZZZ.jpgIn 1945, Mohawk Airlines was Found- ed by aerial photographer C.S. Robinson and it had started out under the name of Robinson aviation. In 1948 Robert Peach purchased a controlling share of the air- line, and the name was officially changed to Mohawk Airlines. Robert English Peach as founder-president of Mohawk Airlines grew Mohawk from a tiny air taxi service carrying 1,200 passengers between Ithaca and New York. In 1945 to a major regional airline which carried 1.7 million passengers over an extensive network in the northeastern United States in 1969 Mohawk Airlines is known for achieving several milestones in aviation history. In 1955, the airline became the first local service carrier to operate jet aircraft with the introduction of the Convair 240.

ruth_carol_taylor__public_domain_.jpgThen, in 1958, Ruth Carol Taylor became the first African-American flight attendant to be hired in the U.S. The air- line reached its highest point in the late 1950s and early 1960s and became the largest regional airport in New York.

In an interview with Mike Markus, a resident of Utica, Markus talked about the air- port that was running during this time and how much Mohawk airlines impacted this city. Markus stated, “Having this airport so close to home was such a convenience for anyone living in Utica, you did not have to travel far to go somewhere. It was some- thing I really enjoyed having.” Markus also talked about Mohawk airlines and its triumph: “Mohawk was an airline that I flew frequently mainly because it was so accessible, it was always nice, and it took me where I needed to go. It was the biggest regional airport at that time so why wouldn’t it have an impact here. Now that airport is used to train EMT trainees, it still serves its purpose”.

Side Hustle Progress- (Joss :))

This is my progress update on my side hustle project

I made my scrunchies this past weekend and I am so proud of them

I am going to be making many more and I also created the packaging for the scrunchies and I have two different ones. The first one is for a single scrunchie, and the second one is for a pack of 3. I created the splatter background with brushes on illustrator and I took a reference picture of Shannon tying her hair and then I created a line drawing from it. I wanted to include illustrations in the the packaging that I create so I added that on the single packaging on the back, and on the 3 pack one it would serve as a surprise for the customer who removes the scrunchies from it.

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Progress for Side Hustle- (Joss)

This are my illustrations that I have created for my Brand.

I chose to use line art and base colors so it creates a simple yet fun feeling throughout the packaging. The illustrations on these pages reflect the scent that i will including on the packaging. (Very berry, grapefruit, etc.)

And then i also included a screenshot of what my logo looks like and the decision that i made for the final packaging. I think i will continue to play around with the illustrations and add more and hopefully create a mock up in a way to see what it would look like all put together. 🙂

Utica Proud Progress- (Joss)

This is my progress for my Utica Proud project.
I started with drawing an airplane and the red line will become a timeline with the dates and events that happened during those times: Screen Shot 2019-03-03 at 2.46.23 PM

The I illustrated some figures spectating an airshow. I was really inspired by imagery that I saw at the history center of people enjoying air shows that were taking place in the old utica airport. Screen Shot 2019-03-03 at 3.40.03 PM

I was also looking at past students work and I really enjoyed the quote that were written on certain spreads and I have examples of these listed below.

So i decided to insert a quote relating to aviation. Screen Shot 2019-03-03 at 6.24.34 PMScreen Shot 2019-03-03 at 6.24.41 PM

This is what I have so far, I still have to insert the timeline aspects that will flowing through the spread. I still have to finish my article part and fix some of the page layout but this is what I have so far.

Also for photography, I emailed Rebecca about some photos that I wanted to use but she never got back to me. Screen Shot 2019-03-03 at 6.54.49 PM

Will update with more. 🙂