Side Hustle Process


Side Hustle Process (1)


Side Hustle Inspiration

I was inspired by my grandmother’s handmade Korean style fruit syrup/alcohol. (Pictures below are images of 과일청 (Fermented Fruit Syrup)


Introducing a sophisticated/classy/enjoyable/ way of drinking to women. When we think of drinking alcohol, there is only negative stigma around it. College parties, blacking out, puke, and the list goes on. Ju Gwa (Brand name) presents a new alcohol that is made from fermented fruits with Korean rice wine (soju). This alcohol is perfect for women who wants to enjoy a sweet drink with a kick of alcohol. Ju Gwa will naturally create an environment where women want to chill and drink with their girlfriends.