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Side Hustle Project

The Side Hustle Project will run the full semester right along side the other two major projects.

Using RAP processes of mind mapping and brain dumping students will begin with a self-awareness inventory, in-depth research, and a plan to execute a series of personal experiments or projects. A profile image and brief biography including a summary of your academic and professional goals must be supplied. A collection of resources will be curated; such as text, images, and links to serve as examples and inspiration and the basis of independent creative briefs.

Mind mapping

Your projects should relate to your personal interests or goals. Some possibilities include: a weekly creative challenge, example: Christoph Niemann, Tad Carpenter, photographic image making, a series of proposed New Yorker covers, branding, packaging, poster series, example: Luba Lukova, Abby Leighton, advertising campaigns, music graphics, a collection of experimental image making or even a YouTube channel.

If you are unsure of a direction, try practicing and experimenting with new techniques. A collection of coursework from a variety of Skillshare classes could be a good jumping off point, example Adam Afzali.

Experimental risk taking will be encouraged. Whether your experience seems successful or not, this will provide you the opportunity to push beyond expectations and inspire your creative process. Each week you will post updates digitally to our class website. Studio critiques will ensure a thorough analysis of this process and the course will conclude with all steps well documented and presented in an organized format.

Project Due Dates LINK

Typography is an art – Adam Afzali

We are Proud

Utica Proud TEAM

Congratulations to PrattMWP’s TEAM UP for taking home first place in the 2017 AIGA Student Challenge – Design for Good. See our Utica Proud post for more information about the challenge.  The team consisted of Becky DeCusatisCindy Koren (advisor), Bridget Swayne, Logan Patenaude, and team captain Joe Owens . You can view more details about the project [here]

utica proud behance 2
proudface gif

Utica Proud AIGA Upstate Student Design Challenge from Logan Patenaude on Vimeo

UTICA PROUD – Print Edition SOLD OUT. See E-edition here.

JoeW_UPBook

Utica Proud | College Edition, Volume One sold out in record time from the Munson-Williams-Proctor Arts Museum Gift shop. This collaborative project was inspired by our Utica Proud Campaign showcases Utica from a college student point of view. Created by PrattMWP Communications design students, it features thirty stories accompanied by original photography and illustration celebrating the past, present, and potential of our city.

We hope to have a second edition and Volume Two printed and available for sale in May of 2019.

Double click below to see full size e-book.
utica proud book

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Or you can check a copy out from the Munson-Williams-Proctor Arts Institute Library.

Utica Proud (Mockup)
Illustrated and designed by Mark Pei

Image

Utica Proud (Proud GIF)
animated by Mark Pei