Cassidy Hatch Side Hustle Progress 6

I finally narrowed down my logos, I’m thinking I really like the third one to the right and the first one but I’m not logosScanned Documents

next these are my color palettes picked out for my products they would be mocked up from that color palette on the bottom, but picked in tones like the other color palettes for each product. next week I will make mockups for the products.

Cassidy Hatch Side Hustle Progress 4/5

I experimented more with the logo design and before choosing a color palette I decided to do them in black and white fonts 2

im still not 100% on one yet, but I already have an idea of what I want the packaging to look like, I just have to get the logo down and then pick the color palette and ill be caught up then for next weeks progress.


Cassidy Hatch Utica Proud Article submission

Good Times at Gerber’s

A restored neighborhood speakeasy connecting the community of Utica.

by Cassidy Hatchgerbersillustrations

Authenticity of place and making people in Utica feel good about where they live, that’s what’s important about Gerbers 1933 Tavern. Located at the corner of 16 Liberty Street,  Gerber’s brings back the history of Utica into Baggs Square.  All of the elements that make up Gerbers, the interior, the food, the drinks, the furniture, make Gerbers a unique and special place. Gerbers is a perfectly restored speakeasy that has a very rich history to it, not many people in Utica may know.

The building that houses Gerbers originally opened as Richmond’s Produce in 1848, as Globe Tobacco in 1856, as Daniel Batchelor’s Seed Company from 1856 – 1902, as Harry Gerber’s, Gerber’s Grill in 1933 and now is Mark Mojave’s Gerbers 1933 Tavern. I talked to Mark Mojave, the owner of Gerbers to find out more about what makes it so special to Utica. Mark Mojave, along with his wife Susan are residents here in Utica. Mark grew up in Whitesboro and moved to Utica when he was 11 and has called it home ever since.

I was curious to know why Mark decided to restore Gerbers in its original style rather than remodeling. Marks says, “I’m of the opinion that what identifies one successful community from another is authenticity of place.” Mark made sure that all original elements were kept while re-storing Gerbers.  After digging up 4 layers of flooring, he discovered the original 1850s hardwood cherry floors and kept the Gerbers name because of the antique original light fixtures with Gerber daisies on the sides. 

The Gerbers menu and branding also reflect the idea of bringing back history into  Utica. Gerbers has an amended version of the original 1933 Gerbers Grill menu. The favorites are the fried bologna sandwich, an old school classic, they make a killer Reuben and feature a nice whiskey menu in honor of the original menu. Along with the food, they have new wooden Gerber’s labeled beer handles and wooden beer chips, good for one cold beer.

Screen Shot 2019-03-25 at 12.34.59 AMGerber’s also wants to be an outlet for the community of local artists in Utica. For the past 3-4 months, Gerbers has featured a new artist/ artist’s every month and offered open gallery spaces to exhibit their work. They also have specialty drinks made for the artist (21 and older), Mark says “We talk to the artist, find out what they like, and feature a specialty cocktail just for that artists opening.” This is Gerber’s way of connecting to the community of Utica. Mark has additionally made Air B&Bs above Gerber’s for people to stay and visit  Utica. Gerber’s in addition features live music whenever they can and also host smaller and intimate events.  All of this is to help connect Gerber’s to the community and  the community to Gerber’s.

To Mark, “art and music are a part of that.” He says, “this business has been part of this community for many decades with a rich, proud, and interesting history … The place that I want Gerbers to occupy in the community’s mind is that it’s a neighborhood gin joint, a nice one. It’s a place to gather, to stop on your way by or if you’re in town for a few days. You can come here, hang out, try some nice whiskey, have a good steak dinner or fried bologna, and you can’t go wrong. It’s simple, it’s to connect to the community and to make people feel good about where they live.” Mark is proud that Gerbers is a unique and special part of Utica’s history and it has the opportunity to become relevant again.

Cassidy Hatch Side Hustle Progress 3

I bought products from the dollar store to use for mock ups for my makeup brand but I’m not really sure about them because their shape isn’t that great so I still have to design the packaging too for each decade and decide which decade I want for each different beauty item. I still need to buy a bronzer/highlight/and blush palette

I’m also still not really confident with my logo and want to experiment with it more like the examples I have on Pinterest.


Cassidy Hatch Side Hustle progress 2

Scanned Documents

Scanned Documents-1

First I sketched a lot of logo ideas and then typed out different fonts to experiment with how the words would look in that font

fonts pic

I liked the Bodoni one but I’m still not sure and so then I made a logo design in illustrator and put both word ideas for the logo onto them

logo compareddarling logo

Then I made gifs for each logo name idea logo-pizzaz

here is my updated created brief too and I still need to sketch out product ideas next and make some package designs in illustrator or photoshop next.

I think I like the Darling one because the more I look at the pizzazz! it looks like pizza haha

I’m also still kinda unsure of the logo design I also want to experiment with more designs for it.

Cassidy Hatch creative breif


Cassidy Hatch Side Hustle Progress

Logo Inspiration: I researched a lot more logo ideas for my side hustle and was trying to find the kind of style I want, so I still have to narrow it down from those.

here’s my logo inspiration:

Color Palette Inspiration: then I researched more color palettes that I liked, I want it to be maybe 4-5 colors and all varying depending on the beauty product/products for certain decades 20s-70s

then I researched ads for magazine inspiration and I could use these as inspiration for my website as well:

For my Logo name, I think I’m going to go with Pizzaz! beauty or Pizzaz! cosmetics or if not that then either Lovely!, Marvelous!, or Darling! beauty.

Here is my schedule/tasks planned out as a basis for so far: