Side Hustle Project

Side Hustle Project (for now)

Objective: Create packaging and brand for vegan gummy bears.

Who: The target audience is but not only limited to vegans. The purpose is to provide agar based gummy bears that come in a variety of flavors as opposed to gelatin which is made from animals. 

What: Using a certain color scheme and graphic style, I want to focus on creating collective packaging. There will be a variety of flavors using fruits from different countries. I plan to design regional packages containing fruits from said regions. Each region will have its own unique design.

How: I initially want to design a box for the packaging. However, I realized I should expand and experiment with design the packaging in different forms. What would the packaging look like in bottle or a bag form? Research and prototyping will be done for the different types of packages as I want to make the experience of encountering these vegan gummy bears as interesting as possible for the consumer.

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Published by

Rebecca Chow

Rebecca Chow is an advertising major from New York City. Her work focuses on the effect of color and use of patterns in design. Filled with spontaneous ideas, Rebecca looks forward to how she will grow as a designer when she goes back home to Brooklyn.

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