Alex Morales Side Hustle Brief

Project Pinterest Board:


Purpose Statement or Objective:

Over the course of the semester I will create 3-4 issues of a magazine featuring my own illustrations and writings about sustainability and environmentalism.



Each magazine will feature a different theme of environmental activism- the food industry, animal conservation, deforestation, global warming, pollution, etc. If time permits, clothing and stationery mockups will be created and/or photographed for advertisements within the magazine; these products can be for the magazine itself or to raise money for hypothetical organizations that support the causes the magazine educates its readers on. I also want to design a mobile format for the project, as most articles and research are accessed online today.



My audience will be anyone who takes an interest in educating themselves a little more on how they can do their part to stay informed on current, pressing environmental issues. In particular I want to gear the magazine towards youth, as we are the future for our planet and I can use my voice to educate younger generations without sounding authoritative.



I will design the illustrations in Illustrator, and design the magazine in InDesign. The mockups for shirt designs and stationery for advertisements will be created on undecided websites online. The research I do will come from reputable existing scientific journals, websites, and documentaries.

Published by


Alexandra Morales is a Communications Design major studying at PrattMWP in Utica, NY. Alex works with collage, painting, printmaking, and digital media. Her work has been displayed in showcases and galleries in San Antonio, TX, since 2016 and Utica, NY, since 2017. Alex will graduate from Pratt Institute with a BFA in Communications Design with a concentration in Illustration in Spring 2021.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s