Side Hustle Project

The Side Hustle Project will run the full semester right along side the other two major projects.

Using RAP processes of mind mapping and brain dumping students will begin with a self-awareness inventory, in-depth research, and a plan to execute a series of personal experiments or projects. A profile image and brief biography including a summary of your academic and professional goals must be supplied. A collection of resources will be curated; such as text, images, and links to serve as examples and inspiration and the basis of independent creative briefs.

Mind mapping

Your projects should relate to your personal interests or goals. Some possibilities include: a weekly creative challenge, example: Christoph Niemann, Tad Carpenter, photographic image making, a series of proposed New Yorker covers, branding, packaging, poster series, example: Luba Lukova, Abby Leighton, advertising campaigns, music graphics, a collection of experimental image making or even a YouTube channel.

If you are unsure of a direction, try practicing and experimenting with new techniques. A collection of coursework from a variety of Skillshare classes could be a good jumping off point, example Adam Afzali.

Experimental risk taking will be encouraged. Whether your experience seems successful or not, this will provide you the opportunity to push beyond expectations and inspire your creative process. Each week you will post updates digitally to our class website. Studio critiques will ensure a thorough analysis of this process and the course will conclude with all steps well documented and presented in an organized format.

Project Due Dates LINK

Typography is an art – Adam Afzali

We are Proud

Utica Proud TEAM

Congratulations to PrattMWP’s TEAM UP for taking home first place in the 2017 AIGA Student Challenge – Design for Good. See our Utica Proud post for more information about the challenge.  The team consisted of Becky DeCusatisCindy Koren (advisor), Bridget Swayne, Logan Patenaude, and team captain Joe Owens . You can view more details about the project [here]

utica proud behance 2
proudface gif

Utica Proud AIGA Upstate Student Design Challenge from Logan Patenaude on Vimeo

UTICA PROUD – Print Edition SOLD OUT. See E-edition here.


Utica Proud | College Edition, Volume One sold out in record time from the Munson-Williams-Proctor Arts Museum Gift shop. This collaborative project was inspired by our Utica Proud Campaign showcases Utica from a college student point of view. Created by PrattMWP Communications design students, it features thirty stories accompanied by original photography and illustration celebrating the past, present, and potential of our city.

We hope to have a second edition and Volume Two printed and available for sale in May of 2019.

Double click below to see full size e-book.
utica proud book

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Or you can check a copy out from the Munson-Williams-Proctor Arts Institute Library.

Utica Proud (Mockup)
Illustrated and designed by Mark Pei


Utica Proud (Proud GIF)
animated by Mark Pei

Update 1: Sticky Bun Day


Sticky Bun Day is February 21st!

For this weeks gif, I was feeling nostalgic and was inspired by the look of old video/ computer games. I researched tutorials on and experimented with the pixel art style, which turned out to be a bit trickier than expected! I made an initial ugly cinnamon bun, and learned that pixel art works best with limited colors and smaller pixels.

The process overall was very interesting. I spent most of my time actually drawing the image out, and added just a bit of simple animation in after effects. The pixel art was created in Illustrator with a 175x 175 square grid and the live paint tool to fill in every single tiny square. Fun really! But it took me from 3pm-12:30am overall which I didn’t plan on.

Screen Shot 2019-02-13 at 4.47.44 PM

Side Hustle | Pattern Exploration (W4)

My side hustle project will explore pattern creation. I’m researching various methods of pattern creation as well as their cultural history and contemporary use. I’m also researching various sources of inspiration such as historical themes and architecture styles. I will then incorporate the patterns into illustrations to be displayed alongside each other. I’ve attached my Week 4 Update & Creative Brief for more info.

Weekly Update | Week 4 Update

Other | Creative Brief

Outline of Steps for Side Hustle

Here is an outline of what needs to get done so far. I expect this to expand in the future into smaller steps.

  1. Gather and analyze inspiration
  2. Decide on the details
    1. What’s the story going to be?
    2. What’s the name of the game?
    3. What’s the brand going to be like?
      1. Color scheme
      2. Type of game
      3. The style of art
  3. Break the game down into parts to complete
  4. Research different game making software
  5. Research how to complete the parts I don’t already know how to complete.
  6. Do it!

Game Ideas for Side Hustle

Game Idea 1: an interactable world-> be able to complete a specific easy task (ex. Pick up and collect items before a time limit.) Maybe the second time you play the characters somehow remember you playing?

Game Idea 2: an imagination land/ dreamland with characters from the player’s character’s daydreams who have a mental block in their village

Sub ideas:

-> The mental block is a literal wall and no one wants it there.

-> The mental block is a problem/disagreement between the townspeople (cognitive dissonance)

Game Idea 3: A place or town that you need to light up, or wake up (ex. Feed the fire, turn on the light, etc.)

Sub ideas:

-> the town is in darkness because the sun doesn’t work?

-> someone is sleeping and needs to wake up? (perhaps the character is the one sleeping and is trying to wake themselves up?)

Game Idea 4: A place or town that you need to add color to with specific colors. ( would require mixing primary colors to make secondary colors) There are many sad people and things in this town because they are colorless or something else is colorless.

Sub ideas:

-> the town isn’t colorful because the mayor banned bright color or paint in general?(kind of like burger meister meister burger except he hates color)

-> the town isn’t colorful because a color bandit stole all the color for some reason?

***Game Idea 5 (I think I’m going to do this idea): A game with a Simon Says aspect where instructions appear for a short amount of time and you need to execute them, but instead of clicking on regular colors you are clicking on ingredients to make potions?

Sub ideas:

-> you are making potions because you are a wizard/witch

*** -> you are making potions because you are a wizard/witch’s apprentice and the wizard/witch is busy (a) helping you (b) helping someone else or (c) sleeping or out of their shop ( if c you could be sneaking around and making potions even though you don’t have permission)